Wendy’s says McDonald’s fresh beef tests aren’t hurting its sales
Wendy’s said Wednesday that McDonald’s tests of fresh beef didn’t have “material impact” on the chain.
The company said that McDonald’s test actually brought awareness and credibility to Wendy’s.
CEO Todd Penegor said that Wendy’s was able to gain about 0.6 percent in consumer traffic share during the first quarter.
It seems McDonald’sforay into fresh, never frozen beef hasn’t hurtWendy’ssales.In fact, Wendy’s said that the Golden Arches’ test of Quarter Pounders with fresh beef actually brought more awareness and credibility to Wendy’s business, which has used fresh beef since 1969.”As we looked at where they were testing, and we were very conscious of what what they were doing, we didn’t see a material impact to our business where that message was coming out,” Todd Penegor, CEO of Wendy’s, said during an earnings call Wednesday. Penegor said that the company was actually able to use social media to capitalize on McDonald’s announcement that it would be rolling out fresh beef for all of its Quarter Pounder burgers nationwide by mid-2018. Wendy’s used its Twitter account, which has more than 1.8 million followers, to poke fun at the Golden Arches for still using frozen beef in all of its other burgers.source : cnbc.com